Albert Einstein famously said that doing the same thing
over and over and expecting a different result is the
definition of insanity.

We all make mistakes and we may make the same
mistake several times over before we finally learn. Making
mistakes isn’t wrong, the wrong comes in actively choosing
to learn nothing from it.

We’ve all done it, put money and time into product and
marketing plans that just don’t work. It is the nature of
business, there is no guaranteed “right” way; some things
work, some things don’t.

You can market a great product
with a flawed methodology or have the best method and a
flawed product. It can even just be the timing.
We have all reached saturation points with products at
one time or another, we see our sales drop off month after
month, do we keep selling that product or find a new one?
Is there another avenue or market for that product we
have not yet explored, is that product still useful in today’s
environment or is it time to seek a replacement?
Products and services have a shelf life, it’s foolish not to
acknowledge that.

Foolish to ignore that a time will come when you change
your approach or change your product. Hoping that
whatever is not working now will start to work someday in
the future. Yes, it might work, but by sticking with that path
you might not stay in business long enough to see it happen.
We should always be willing to flex and adjust as the
markets and economies do, to alter our approach, our
method to fit the ambition.

Instead, analyse the product, the market, the street you
are on and be willing to adjust your route to get you to the
other end successfully. If you see or encounter a hole in your
path, you may fall into it the first time but once you climb
out, remember it for the next time and learn from it. Learn
about the other paths you could have taken, the other routes
to get you to the same destination.

Don’t be afraid to change your strategy if it is necessary
to do so.

Believe in yourself.


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