Hashtags organize social media according to conversations and
topics, making it easier for you to find your target market for your brand.
To like, retweet and reply to posts under several hashtags, use a
social media monitoring tool such as Hootsuite.

Hashtagify can also help you find other hashtags that are related
to the one you’re targeting.

Now here’s the tricky part: Not all hashtags are to be treated the
same on every channel. For example:

On Twitter, tweets with a single hashtag typically generate more
engagements than tweets with 3 or more hashtags

.
Conversely, Instagram posts receive the most engagement when
using multiple hashtags, even as many as 10 or more in a single post.
Then there’s Facebook, which tends to do better without any
hashtags.

Have you heard that hijacking hashtags to promote your own
products is a good idea? Don’t fall for that mistake. Hijacking a hashtag
is essentially spamming and the vast majority of people will ignore it (if
you are lucky) or take you to task for it.

Instead, contribute to the conversation in a meaningful, helpful way
that is natural and non-pushy.

Create posts that align with trending topics to reach new people.
Watch what’s happening in your niche and look for opportunities to add
your voice to the conversation.

Or you might even parody what’s happening in the world. For
example, brands might run their own ‘candidate’ during political
elections or feature their own ‘movie star’ during Hollywood awards
shows.

One last thought on joining in on conversations on social media:
When possible, use humour. Funny posts and tweets can sometimes gain
enormous traction, and it doesn’t necessarily need to be related to your
product. Brands like Oreos do this all the time. Just make sure it is always
in good taste.


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