If you go to Reddit and search for, “Can you spot the dog,” you’ll find a
variety of photographs that each contain a hidden dog.

People LOVE this type of picture because they get a little serotonin hit
when they find the dog. And they love to share these pictures with their
friends, too.

How can you use this in your social media marketing?

Find or take photos that are relevant to your niche and have something
hidden in them. It doesn’t have to be a dog; it can be anything. The important
thing is that it is somehow tied to your niche, with bonus points if it ties to one
of your products.

And then share these photos with your followers.

Take this up a notch by branding the photos with your name or website.
And consider compiling a dozen or so of these photos and putting them
onto your site.

“For more find the X photos, click here.”


This is fun for your followers and can bring you viral traffic. The only difficult
thing might be creating or finding photos that are niche relevant. Obviously if
your niche is pets, then this is easy. Any niche that can be represented visually
can work. Maybe you teach crochet and have a cat? Make a series of photos of your cat well hidden in your crochet projects or yarn stash. You teach landscaping techniques and you have a dog? Easy-peasy – hide the dog in the
landscape shots. If you don’t have a dog, hide a gnome.

But what if your product is a course on how to drive traffic? Maybe you
have photos of traffic and you photoshop your product into the photos, hiding
it in a car window or on a distant billboard.

Remember those books, “Where’s Waldo?” They were simply a series of 10
or so pictures with tons of detail and one hidden person – Waldo. And they
sold like gangbusters because people LOVE the feeling of finding the hidden

Get creative and see how you can use the “Spot the Dog” trick in your


    9 replies to "The “Can you Spot the Dog” Trick to Going Viral"

    • Riaan Cornelius

      Thank you, that is brilliant in its simplicity. I love how easy this is to implement, and I can always use another excuse to take photos of my cats and dogs 😉
      Riaan Cornelius recently posted…Parkinson’s – Some things to be grateful forMy Profile

      • Helkay

        Thank you Riaan, I’m glad you like it!

      • Helkay

        So Happy that you like my post Riaan!

    • Matt Ward

      Love this! Great idea thank you Helen!

    • Adam Farson

      This is definitely something I will start using in my marketing. Combining two things that I love, my hobbies and photography. I think I will also use this when I post stuff for friends. Thank you for being so informative.

      • Helkay

        My pleasure Adam, good luck going forward!

    • Diana Keeler

      What a great idea!! Thanks for sharing!

      • Helkay

        Thanks Diana! You’re welcome!

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